We had gotten as far as Creswick when my mother told me Grandma had taken a “turn” and by the time we were in Castlemaine, she had died.
She was 89, and for months it was coming, and then it wasn’t, and then it had come.
My Grandma, a selfless and giving woman, had a life that was remarkable, if only in its length and how emblematic it was of a certain experience of the last century — a childhood and early adolescence stolen by the second world war and the privations that followed, before achieving a lower middle class comfort with her husband as England was rebuilt that had been unthinkable to her parents. Her children were the first in her family to go to university and they in turn achieved a greater prosperity than she. Greater ease of travel took her grandkids over to Australia.
This may seem a frivolous association, but I think her death had something to do with my voracious consumption of old music videos while we were holiday.
My girlfriend and I had — fresh “negative” Covid tests in hand — gone on a long-planned road trip, a diamond of towns between Ballarat, Clunes, Castlemaine, Echuca and Beechworth, mere hours before Melbourne’s postcode-specific lockdowns extended city wide. So every day we gulped down the freedom of movement, the bustle of bars, the lighting of restaurants like it was life itself.
And predictably, it all knitted together in my mind — the oncoming return to lockdown, with its ringing reminder we weren’t living through a discrete and conquerable episode, but most likely entering a new understanding of what life is. The trips through old Gold Rush towns, either “preserved” and pristine or cracking up around the edges and seemingly half-abandoned, all monuments to rhythms and understandings of life that lasted the majority of a generation, and suddenly finished.
Clunes, for example, the site of the very first gold discovery in Victoria, possibly the state’s savior. It was wealthy and prosperous from 1840ish to the turn of the century, before spending the next 60 years dying, the population falling to 200 by the time George Farwell visited it for Ghost Towns of Australia in 1965. It’s back up to 1,700 as of the last census, and has re-branded as a “book town” surrounded, as it always was, by farmland — green and gently undulating under charcoal skies, every achingly competent landscape painting you’ve seen in an antique store.
The town retains an eerie grandeur (partly COVID related of course): everything was closed, closed until the weekend, closed until the pandemic is done, or just closed, profoundly closed. The old free library, the old butcher, the old post office, all relics of the 1800s, all dimly preserved and utterly abandoned looking, lined with cracks and surrounded by wild, unruly grass.
And then my grandma was gone, and the best part of a century was gone with her.
And then music videos. Our last hotel had Foxtel and the remaining MTV channels and I watched them for every minute I wasn’t specifically called to do something else.
Like everything in pop music, naming the first music video is a fool’s errand. But let’s say it’s Go Now by The Moody Blues — nicking the light and dark palette of the With The Beatles cover and using a lighting scheme Queen might have been thinking of with Bohemian Rhapsody.
This is where it starts to count — the idea of a promotional film almost as familiar as the song it promotes (which is why The Beatles innovations in this area don’t count). You know what the Bohemian Rhapsody video looks like, and so does everyone you know.
Eight years on from that — which takes in Stayin’ Alive and The Message and the first clip to be played on MTV, Video Killed the Radio Star — we get Thriller, which kicks everything into the next gear. MTV gives us the idea of music videos as a key, perhaps primary way of interacting with popular music.
By the time I was 13, music videos were mini-movies — P Diddy, Mariah Carey, late-era Michael Jackson. They calmed down a bit after the millennium, but they still remained at the very least half of my interaction with popular music, and often by extension the wider popular culture, with all its pretensions and anxieties and profundities.
So watching MTV Classic, unable to simply search for what I thought I wanted, I was just delivered songs, and it brought those songs back more vividly than simply encountering them at a bar or on a car radio: re-delivered in the form they were first encountered, and engaging the senses in the same way, recalling the fashions, and trendy film tropes of their era.
It delivered hit after hit (not all good songs or videos, but quality is miles from the point), many of which I was dimly surprised to find I recognised within the first few frames (Don’t speak, Total eclipse of the Heart, What have you done for me lately?).
And that, like all forms of cultural consumption that predates the internet, is dying, if it’s not already dead. They still make music videos, obviously — indeed, watching the most viewed videos this year on YouTube reveals two things: they’re just as much a mix of cynicism, trends, empty bombast and genuine artistry as they ever were, and they are getting to as many eyeballs as ever.
Further, it’s internationalising pop superstardom, with artists from Korea, India and various Spanish language countries muscling in on the US turf in a way that couldn’t — or at least didn’t — happen under the old system.
But the point is, I had to search for it. My parents could probably recognise the Wonderwall clip, and I could tell you what happened in most Mariah Carey videos, an artist I’d never once listened to on purpose during her peak.
The mass culture that one passively imbided and shared with pretty much everyone they knew is what’s going. And I don’t think that’s just me –because I’m in my mid 30s and pop music isn’t for me anymore. When was the last time you talked to a friend about a new song and the conversation involved the video?
When was the last time the culture at large gave a shit about a music video? And remember, we are in the golden age of an exhausting litany of takes. If, say the Weeknd couldn’t really get us talking with a “PROVOCATIVE” and “THEMATIC” series like the one that accompanied After Hours, what hope does an absolute nothing like 6IX9INE stand?
Incidentally, the counter-example you’re thinking of was two years ago:
That fracturing of experience isn’t good or bad, really, but it makes me sad to see it go. Because the whole artform is aimed perfectly at people my age and slightly older — sufficiently established as we were growing up to be ubiquitous, sturdy enough to outlive du jour status into our early adulthood — hell, we even got a generation of mini-auters like Gondry and Williams — and then visibly decaying as a centre of culture as we approach middle age.
Whatever meaning or beauty it provided, it was ephemera, just my generation’s equivalent of radio serials or spiritualist meetings. Like any ephemera, it won’t be mourned much.
And so the mine is depleted, the body withers and the venue has to close. It’s only sad if, in one way or another, it was part of you.
